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Why is packaging important?





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ckaging predominantly has two key functions - Product Protection, and Product Sales. Product packaging plays a more important role in consumer decisions than you might think.


It Differentiates Your Brand From Others

There are thousands of products on the market vying for your customers’ attention. According to The Paper Worker, one-third of a consumer’s decision making is based solely on product packaging. To succeed, your brand packaging has to stand out and look different from your competitors.

Packaging Color Sways Consumer Purchase Habits

The colors used in your product packaging play a key role in consumer buying decisions. Your brain reacts to colors in different ways, so choose your packaging colors accordingly. 

Product Packaging Is a Marketing Tool

Your product’s packaging can be a helpful marketing tool through in-store advertising. Branded products are easily recognized, so designing packaging with your logo front and center helps consumers remember your product next time they are shopping. Consider what your packaging is saying about your product and your brand. Is it good? Can it be better? It’s also wise to think about what messages your product’s packaging is conveying to shoppers and consumers.

Packaging Creates Brand Recognition

Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Over the decades, brands like Coke have made minor changes to their packaging and stayed true to their original look. Keep in mind that recognizable brands should not change a thing because many successful brands that changed their logo, colors or packaging have seen a sort of backlash from shoppers after making a big change.



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(MOQ 300 pcs)